So, Britney's manager,Adam Leber, gave us a lil' tid bit of info via his Twitter account that there would be a special announcement. Most fans thought the announcement was going to be the
exact date of the
If You Seek Amy video premier.
(Official single cover)
But....NO. That wasn't it.
Instead its a whole different surprise!
Click this link NOW!!!! www.candies.com
ZOMG!!! I nearly pissed in my boxers.
Britney IS the new Spokersperson for Candies!
Here's a little excerpt of what to expect:
Iconix Brand Group, Inc. announced today that its junior brand, Candie's, which is exclusive at Kohl's Department Stores , signed an exclusive partnership with world-renowned megastar, Britney Spears. Spears will appear in the Candie's Only at Kohl's 2009 print, television, in-store and online marketing and advertising campaigns. Candie's and Kohl's also will be heavily integrated into all of Spears' upcoming promotional activities.
"I'm so excited to be the face for Candie's Only at Kohl's. Candie's and Kohl's are doing such great things with my tour. It's great to work with a line that has such cool clothes and accessories," states Britney Spears about the partnership.
Candie's and Kohl's will be associate sponsors of Spears' upcoming tour beginning March 3rd. There will be VIP experiences with Candie's pink carpets and lounges in select markets, and other great promotions surrounding the sponsorship. In addition to the tour integration, Candie's will be the exclusive host of Spears' "First Look" tour video that will debut tonight, March 2nd exclusively at www.candies.com. The video will grant fans an exciting sneak peek into Britney's tour. Britney also will wear Candie's apparel, footwear and accessories in an upcoming music video off of her current album.
"Britney's back and Candie's has her," commented Dari Marder, chief marketing officer, Iconix Brand Group, Inc. Marder added, "We are thrilled to announce our partnership with Britney, which marks her first ever apparel endorsement. "
"We are very excited to feature pop culture icon Britney Spears' in the 2009 Candie's Only at Kohl's marketing campaign," said Julie Gardner, executive vice president and chief marketing officer for Kohl's Department Stores. "Britney is authentic and relevant, personifying the Candie's brand.
Past Candie's spokespeople have included Fergie, Hayden Panettiere, Hilary Duff and Jenny McCarthy.
Ya'll gotta just register on www.candies.com (gilerh promosi Candie's dari tadi) for the 2 minute tour sneak peek. It's really simple and so worth it. It features Britney's full dress rehearsal, costumes and all!!
HOT!
Here are screencaps of her Candie's shoot:
Here are a few caps featuring the parts from her tour:
These are a few "Circus" tour Outfit sketches:
OMG.OMG.OMG.OMG.OMG.OMG.OMG.OMG.OMG.OMG.OMG.OMG.OMG.OMG.OMG.OMG.
ZOFMG!!!!
I just know this is going to be the most-awesome-fantabulous-fierce-explosive tour EVERRRR.